AT&T Cultural Diversity Parade Float & Game
In celebration of the Chinese Lunar New Year, CAI created a game which users played on their devices. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at the booth. A modified version of the game was put on a float, which users would play as the float passed, in both in English and Mandarin.
Client
AT&T
Services
Game Creation, Strategy and Design
