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Xbox LIVE Worldwide Marketing Campaign

Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.

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AT&T Cultural Diversity Parade Float & Game

In celebration of the Chinese Lunar New Year, CAI created a game which users played on their devices. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at the booth. A modified version of the game was put on a float, which users would play as the float passed, in both in English and Mandarin.

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