Look designed by Fulcrum, and used in further marketing pushes, Amazon’s holiday splash page set the tone for the holidays at Amazon. To garner the correct tone, a photo-shoot was set up, whose images were also used on the subsequent platforms.
Piggybacking on the success of the Holiday Splash Campaign, Amazon engaged Fulcrum to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.
A spot created from existing footage. To enhance this amazing footage, Fulcrum added motion graphics and a voiceover, with the end-result being a spot the whole family loved!
Designed for Best Buy on behalf of the Blu-ray release of SpongeBob. All VFX designed by Fulcrum from existing assets. To further trim budgets, an iteration of the same spot was also utilized for Target.
Designed to compliment an existing Office Depot promotion, Fulcrum utilized QR code technology, via an existing touchscreen, where users scan the code, and receive and immediately receive a 20% discount!
Fulcrum created the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. In this concept, we enlisted an Xbox Personality to voice the Avatar, who guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, the project was distributed globally, also by Fulcrum.
In celebration of the Chinese Lunar New Year, Fulcrum created a game which users played on their devices, on a parade float. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at a booth in the Fair. A modified version of the game was put online. The game was could be played in English and Mandarin.
In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.
Fulcrum designed a Trivia Game, for the release of the Disneyland Adventures Kinect Xbox Game. In this game, a host was enlisted to guide the users through the game; who taught valuable knowledge about Disneyland and Xbox. A version of the game was also displayed at the Xbox D23 Xbox booth in Anaheim.
From one painting to another – sign replacement from THE THREE HARES proof-of-concept short.