Available on Facebook, Android and iOS platforms, the Almond Latte game was part of a viral campaign to promote Blue Diamond Almond Milk. The point of the game was to guide the waiter to catch the Iced Coffees falling from the sky. The campaign was such a success, there was follow up game to celebrate fall (no pun intended).
Fulcrum created the look-and-feel, including all models and animation, for Chevy Nation Town Web site. Rolled out in several phases, the site was maintained for a year and was extended beyond its original six months, due to high metric numbers.
Specifically created for Target for Paramount Home Entertainment, Fulcrum created a commercial to launch the digital and Blu-ray release of SpongeBob. Our duties included all creative, original asset design, animation, sound and motion graphics.
Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby users could pin directly from the ad unit. The ad unit delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)
Fulcrum created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.
An example of a fire title treatment from the proof-of—concept short THE THREE HARES.
Part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.
Another part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.
A fully created model, inserted into a scene, involving all layers of VFX execution.
A fully created model, the Wiltshire Hare, sent against a full moon.