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Xbox LIVE Worldwide Marketing Campaign

Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.

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Microsoft Webcams Indoor End-Cap

Built and designed to compare various Microsoft Webcams, CAI was tasked to design and build all digital and aesthetic functionality for the End-Cap, which was housed at all leading Microsoft retailers. Piggybacking on north American successes, CAI was asked to also rollout the end-cap in leading overseas territories.

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Almond Latte Viral Game

Available on Facebook, Android and iOS platforms, the game was part of a viral campaign to promote Blue Diamond Almond Milk. The point of the game was to guide the waiter to catch the Iced Coffees falling from the sky. The campaign was such a success, there was follow up game to celebrate fall (no pun intended).

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