Look designed by CAI, and used in further marketing pushes, Amazon’s holiday splash page set the tone for the holidays at Amazon. To garner the correct tone, a photo-shoot was set up, whose images were also used on the subsequent platforms.
With the success of the Holiday Splash Campaign, Amazon engaged CAI to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.
Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.
As part of a larger Xbox international campaign for all worldwide territories, CAI an Ad Banner campaign. Included in the rollout, CAI also performed all translation services, and animation and lip-sync of the Avatar.
Built and designed to compare various Microsoft Webcams, CAI was tasked to design and build all digital and aesthetic functionality for the End-Cap, which was housed at all leading Microsoft retailers. Piggybacking on north American successes, CAI was asked to also rollout the end-cap in leading overseas territories.
CAI was tasked with design of the Fox Consumer Products Asset Portal. We were also made the AOR, responsible for design updates to the portal.
As the Agency of Record for the past 12 years, Fulcrum manages the family of Blu-ray Disc websites, alongside their social media channels, and finance software, which is copyrighted by Fulcrum for use in small business accounting services.
As the Agency of Record, CAI managed the family of Blu-ray Disc websites, and finance software, which is copyrighted by CAI for use in small business accounting services. Links: https://us.blu-raydisc.com
Available on Facebook, Android and iOS platforms, the game was part of a viral campaign to promote Blue Diamond Almond Milk. The point of the game was to guide the waiter to catch the Iced Coffees falling from the sky. The campaign was such a success, there was follow up game to celebrate fall (no pun intended).
CAI created the look-and-feel, including all models and animation, for Chevy Nation Town. Rolled out in several phases, the site was maintained for a year and was extended beyond its original six months, due to high traffic numbers.