A spot created from existing assets, with motion graphics designed in-house, to tout the release of a Christmas special on Fox.
Designed for Best Buy on behalf of the Blu-ray release of SpongeBob, the design was based on an iteration of another interstitial for Target to cut costs and maximize existing assets.
Specifically created for Target, Fulcrum created a commercial to launch the digital and Blu-ray release of SpongeBob. Fulcrum was in charge of all creative, which included original asset design, animation, sound and motion graphics.
An example of a fire title treatment from the proof-of—concept short THE THREE HARES.
Part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.
Another part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.