A spot created from existing footage. To enhance this amazing footage, Fulcrum added motion graphics and a voiceover, with the end-result being a spot the whole family loved!
Designed for Best Buy on behalf of the Blu-ray release of SpongeBob. All VFX designed by Fulcrum from existing assets. To further trim budgets, an iteration of the same spot was also utilized for Target.
Specifically created for Target for Paramount Home Entertainment, Fulcrum created a commercial to launch the digital and Blu-ray release of SpongeBob. Our duties included all creative, original asset design, animation, sound and motion graphics.
An example of a fire title treatment from the proof-of—concept short THE THREE HARES.
Part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.
Another part of an introduction montage story-building animation for the proof-of-concept short THE THREE HARES.