Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.
As the Agency of Record for the past 12 years, Fulcrum manages the family of Blu-ray Disc websites, alongside their social media channels, and finance software, which is copyrighted by Fulcrum for use in small business accounting services.
CAI created the look-and-feel, including all models and animation, for Chevy Nation Town. Rolled out in several phases, the site was maintained for a year and was extended beyond its original six months, due to high traffic numbers.