With the success of the Holiday Splash Campaign, Amazon engaged CAI to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.
Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.
Attention all Wendy website users! Find the letters, hidden in my journal, and win gift cards! The more letters you get, the more gift cards you earn. This simple and successful campaign was utilized as a holiday journal, throughout the year, and re-skinned accordingly.
As part of a larger Xbox international campaign for all worldwide territories, CAI an Ad Banner campaign. Included in the rollout, CAI also performed all translation services, and animation and lip-sync of the Avatar.
CAI was tasked with design of the Fox Consumer Products Asset Portal. We were also made the AOR, responsible for design updates to the portal.
CAI created the look-and-feel, including all models and animation, for Chevy Nation Town. Rolled out in several phases, the site was maintained for a year and was extended beyond its original six months, due to high traffic numbers.
The CAI created initiative operated as such: SocialMoms and participating influencers hosted the custom Social Impact Unit on their sites. The ad unit included curated blogger feeds and pinnable images and videos, so users could pin directly from the ad unit, which delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)
CAI created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.