Movies Anywhere Social Media Campaign
The CAI created initiative operated as such: SocialMoms and participating influencers hosted the custom Social Impact Unit on their sites. The ad unit included curated blogger feeds and pinnable images and videos, so users could pin directly from the ad unit, which delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)
Client
Movies Anywhere
Services
UX/UI Development, Social-Media Creation and Management
