loader image
“Real Steel” Social Media Campaign

“Real Steel” Social Media Campaign

Created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.

Client

Walt Disney Studios Home Entertainment

Services

UX/UI Development, Social-Media Creation and Management

.