Xbox LIVE Worldwide Marketing Campaign
Pitched the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. CAI enlisted an Xbox Personality to voice the Avatar, which guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, was distributed globally, also by CAI.
Client
Xbox
Services
Online Game, UX/UI Development, End-Cap Design, Ad Banners, Touch-Screen
